Philip Morris made 850 billion cigarettes last year – now it is planning for a smoke-free future.
“That’s right: Philip Morris, of all companies, is telling smokers to quit. Here, beyond the sun-dappled reflecting pool, scientists in lab coats are searching for the Big Tobacco’s magic bullet: cigarette substitutes that will sell — but won’t kill.
Can Big Tobacco really kick cigarettes? More to the point, can it afford to?